Santa Clara County is about to spend ONE MILLION DOLLARS on REBRANDING the county. Worse, they have hired a NEW YORK firm to rebrand a CALIFORNIA county.
May I make some suggestions for spending the million dollars in a way that will automatically rebrand the county.*
ANNOUNCE THAT THE FUTURE REQUIRES JUSTICE FOR ALL.
Equalize the funding of the public defender and the district attorney, so that each public attorney on both sides of a criminal matter can draw on equal resources. Many people get convicted just because they are poor and inarticulate.
Fund the legal services corporation to provide legal services to those too poor to get legal services. In my experience, providing effective legal help for the poor fixes problems that affect us all.
Fund a housing program aimed at helping the poor find, and keep, housing, similar to the Section 8 housing that kept families housed in well maintained apartments, which paid reasonable rents to the landlords. Rents were set as a percentage of income. It is sinful that people are sleeping under bridges in one of the richest areas on earth.
Begin a reforestation project in large county parks. Once, the entire area was covered in redwoods. We can restart a forest, returning the land to how it was before we built all those neat Victorian painted ladies.
If you are set on wasting money on a self congratulatory project, at least hire a West Coast firm that understands the unique points of view held by Silicon Valley.
* I am leaving out fixing pot holes, putting in curb cuts, and other mundane things that need doing. I am aiming at spending the money in a way that will get international reporting on how Santa Clara County progressively represents the best of Silicon Valley.
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