OOGOO DEFINED

Oogoo means "you can not find this information using Google." It derives from the Swedish "ogooglebar", which is too long. Oogoo is used as an adjective as in, "This search is oogoo." An example of oogoo is a search for wide, flat, Chinese Mary Jane shoes. This is an oogoo because all of the search terms are used too often, so you end up with way too many results.

Another oogoo is searching for any legal decisions which cite statutes. For some reason, no search engine can handle the way judges and lawyers refer to laws. (Note that oogoo can also be used as a noun.)

Google will be forced to fight the word "ogooglebar", as all companies have to defend their trademarks or they will lose them. Ask Zerox and Kleenex how hard defending a trademark can be.

But oogoo does not violate any trademark. You can use it with pleasure, and a certain amount of laughter.

We should start with the term, "oogoo search". That way, it will be easier to explain to the uninitiated. 

There is a prize for the first time I see oogoo in an online, mainstream newspaper.