Wednesday, February 2, 2011

WARNING TO FELLOW BLOGGERS

The Federal Truth In Advertising laws apply to bloggers who receive money or goods to review a product. This means that you have to "disclose", which means you have to tell people about the money or goods you got regarding the product. You should do the disclosing in the same blog as the product review. If you are getting paid, in any way, you should check with an attorney to make certain you do not get into trouble.

Truth In Advertising also applies to social media. If I were doing social media advertising, I would be checking with my attorneys regarding the effect of this law on what I do.

An interesting question is whether the "Truth" in Truth In Advertising means only telling the truth about the product being "pushed", or does it also mean telling the truth about the sharing of personal data?

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